Currently @ Vanta · Post-Sales Analytics

Pete Carley
Data Scientist

I build predictive machine learning models and executive dashboards that help people make better decisions. The kind of work that actually gets used.

Data expert with a passion for turning complexity into clarity.

I'm an experienced data scientist based in Tampa, FL with nearly a decade of experience spanning revenue intelligence, GTM analytics, and machine learning.

I build compelling data products that drive real business impact, integrate strategic AI models that deliver revenue growth, and solve problems at-scale with data.

Currently at Vanta, I work in post-sales analytics, helping teams get a clearer picture of customer health, expansion opportunities, and retention risk. I do my best work in places where data directly shapes decisions.

Whether it's building agentic AI solutions or interactive data products, I love building things people actually rely on to influence decisions.

I hold a B.A. in Economics from Vanderbilt University .

Peter Carley
8+
Years turning raw data into decisions that deliver revenue
10+
Tools and platforms across BI, ML, and cloud data engineering
4
Industries: SaaS, enterprise software, consumer goods, and healthcare
4
Certifications across Microsoft Azure, Power BI, Tableau, and SAS

Companies I've worked for

A career built across high-growth SaaS, enterprise software, consumer goods, and healthcare analytics.

Vanta 2025 – Present
SoftwareOne 2024 – 2025
Sprinklr 2021 – 2024
Callaway Golf 2018 – 2021
Vanderbilt University
B.A. in Economics
Class of 2017

Core Competencies

A rare blend of technical depth and business acumen, built across diverse industries and tools.

📊
Data Analysis
SQL, Python, R · inferential statistics
🤖
Predictive Analytics
ML models · propensity scoring · churn modeling · segmentation
🔄
Data Transformation
SQL · dbt Models & Pipelines · Python
📈
Data Visualization
Power BI · Tableau · Looker
💡
Insight Delivery
Executive dashboards · C-suite storytelling · Agentic Bot Solutions
💰
Revenue Intelligence
Pipeline analytics · Whitespace analysis · Predictive Selling Models
☁️
Cloud Data Engineering
Azure · Snowflake · Databricks · Apache Spark
🏗️
Data Architecture
Medallion architecture · Database Modeling · Data Governance

Featured Projects

A selection of impactful work across machine learning, analytics engineering, and business intelligence.

📊
Tableau Public
Sales Analysis

An end-to-end sales analysis built in Tableau, exploring store performance, trends, and key business metrics through interactive dashboards.

Tableau Sales Analytics Data Visualization
View on Tableau Public →
🤖
Machine Learning
Customer Propensity Models

Built and deployed ML models in Apache Spark to predict Microsoft product purchases (Copilot, Azure, Sentinel). Delivered results through an integrated Power BI dashboard, driving a 50% uplift in opportunity generation.

PySpark Power BI Azure Databricks Supervised Learning
🏗️
Data Engineering
Medallion Data Architecture

Orchestrated a medallion-based data pipeline architecture in Azure Databricks using Python and SQL. Transformed raw source data on a regular cadence, ensuring data quality, scalability, and governance across the org.

Azure Databricks Python SQL Delta Lake
📊
Executive Analytics
CEO Scorecard

Partnered with finance and marketing to build a single source-of-truth for executive leadership at Sprinklr. Led data transformations, metric creation, and visualization of all sales-related KPIs for the C-suite.

Power BI Snowflake SQL Salesforce CRM
🎯
Revenue Intelligence
Predictive Selling Models

Built models recommending the 'next logical sales play' using customer journeys and market basket analysis. Enabled focused upsell plays toward high-potential accounts, driving meaningful revenue growth.

Python Market Basket Analysis Power BI Salesforce
📦
Demand Forecasting
$100M+ Inventory Forecast

Analyzed historical sales trends and built statistical forecast models for over $100M in Callaway Golf inventory, enabling accurate SKU-customer level demand planning integrated into Power BI dashboards.

Python Statistical Modeling Power BI SAP
🎓
Enablement
Analyst Leadership Program

Selected by Revenue Operations to run Sprinklr's internal analyst program. Led weekly Power BI office hours, lunch and learns, and put together learning content for analysts across the company.

Power BI Mentorship Data Literacy Analytics Training

Published Articles

I write about data, analytics, and the tools I work with. Published on Medium.

Let's connect

If you’re interested in collaborating, discussing a data challenge, or connecting professionally, feel free to reach out.